personal work – brand xrai
Branding and designing an AI-powered analysis engine
Brand XRAI® identifies, structures and analyzes massive amounts of website content from a strategic branding perspective. I helped them visualise their ideas and started by created a unique brand for their product.
KEY VISUAL & LOGO
WIREFRAME DESIGN AND USER TESTING
After establishing the brand, Wireframes were designed and tested in collaboration with future users of the final product. The wireframes were then branded with the new branding elements.
FINAL PRODUCT DESIGN
With the tested wireframes finished, we continued our collaboration by creating the final design. Applying the branding to the wireframes and coming up with intuitive solutions to the user interface.
