What kids want on the slopes can often differ from what their parents want. That's why I embarked on a mission to create a ski that truly reflects the desires of young skiers.

Through research, I delved into the color preferences, idols, and interests of different age groups. Based on this research, I changed the traditional approach of dividing skis by gender. Instead, this ski changes color between age groups, ensuring that every young skier can hit the slopes in style.

HEAD | Adobe Illustrator | 2020 | All photos reserved to HEAD